Dig for Victory

Dig for Victory

Unknown artist; printed by J. Weiner Ltd.; published/sponsored by Her Majesty’s Stationery Office

World War II
Propaganda
Great Britain
Home front
Food supply
Agriculture
Civilian participation
Dig for Victory campaign
Posters

This British World War II propaganda poster was created in 1942 as part of the “Dig for Victory” campaign. The poster shows a booted leg pushing a spade into the soil, with the words “DIG FOR VICTORY” printed above the image. The design uses a red background, white text, and a simple photograph to make the message direct and easy to understand. The poster encouraged British civilians to grow food in gardens and allotments because German U-boats were attacking merchant shipping and reducing Britain’s food imports. By linking gardening with victory, the poster made everyday civilian work seem like an important part of the war effort.

Her Majesty’s Stationery Office

J. Weiner Ltd.

1942

Still Image

Single sheet poster, printed on one side only

Art.IWM PST 0059

Imperial War Museums, Dig for Victory, catalogue number Art.IWM PST 0059. Second World War poster, Great Britain, 1942. Physical dimensions: 756 mm x 504 mm.

https://www.iwm.org.uk/collections/item/object/27692

English

Dig for Victory campaign
Second World War propaganda posters
British home front propaganda

Great Britain, United Kingdom Second World War, 1939-1945 British home front

Image and object information from Imperial War Museums. Used for educational purposes. Rights information should be checked through the original Imperial War Museums record.