Play and Conservation in Happy Hollow Marketing and Media

This interactive map of Happy Hollow, using newspaper clippings and advertisements archived in the San Jose Public Library’s California Room, clearly shows the original intent for the Happy Hollow Park and Zoo (as it is known today) to be a site of play, imagination, and story for children; this is constructed through place name, taglines, rides/attractions, and celebratory events. The marketing only begins to refer to Happy Hollow as a zoo in the 1970s and continues expanding upon the site as one of animal welfare and conservation from the 1980s onwards.

To examine Happy Hollow as a site of play, imagination, and story, click here.

To examine Happy Hollow as a zoo, animal welfare, and conservation site, click here.

To learn more about Happy Hollow Park & Zoo, click here.