Coorporate Food Contributions

Italian immigration to the United States in the late 19th and early 20th centuries brought not only a new wave of cultural traditions but also a transformative shift in American food culture. The culinary traditions they brought with them, deeply rooted in their regional heritage, would adapt over time, as they were influenced by the ingredients and social realities of their new home. This part of the exhibit examines the evolution of Italian food and food culture in America, and its intersections with socio-economic class, cultural assimilation, and the changing dynamics of food markets. Italian immigrants brought culinary traditions that were initially associated with poverty and foreignness. However, over time these foods that were once considered cheap, became symbols of sophistication and luxury, particularly as Italian food moved from immigrant-run restaurants to mainstream American dining.

One key factor in this evolution has been the growth of Italian-owned businesses, which began as small grocery stores and neighborhood eateries, but later transformed into larger, more commercialized establishments. One example that I will delve further into is Eataly. Eataly’s success contrasts sharply with the early 20th-century Italian businesses, which catered primarily to working-class families, and were seen as niche and foreign in their offerings. Eataly, in contrast, now caters to a broader, often middle and upper-class demographic, as it focuses on providing a high-quality, authentic culinary experience. This shift highlights both the evolution of Italian food in America, as well as how the marketing strategies and ownership models of Italian food-related businesses have adapted to changing consumer tastes and socio-economic realities. Additionally, the widespread popularity of Italian restaurants, grocery stores, and products, from the Olive Garden to Eataly, demonstrates the successful integration of Italian food into mainstream American culture. While these businesses cater to different consumer bases, the contrast between these two approaches shows that Italian food has become a symbol of both class distinction and cultural celebration in American society. 

Examining the historical development of Italian food culture in America, and the business strategies behind modern Italian food markets, like Eataly, allows us to understand how food has reflected and facilitated the assimilation of Italian immigrants into American society. It demonstrates how food has created new avenues for cultural expression and economic success.

Credit: Anna Edwards