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Causes of the Stock Market Crash

Hoover's bid for presidency in 1928, promising "a chicken in every pot" and "car in every backyard".

The Climax

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An excerpt from a 1929 newspaper describes a man from Providence,

and another from Kansas City, both suffering great shock from the market crash.

The aforementioned events culminated in what is widely known as Black Monday, the first economic plunge in the Wall Street Crash of 1929. On October 24, 1929, the Dow Jones Industrial Average plumetted 13%. A series of crashes ensued in the following month, resulting in the Dow Jones losing nearly half its value by November. 

In this newsreel from 1929, at B.C. Forbes advises citizens to buy more stock.

However optimistic Forbes' conviction seems, the unrelenting series of crashes in the following years suggest that it is more than a simple recession. From this point to 1932, the Dow went on to lose 89.2% of its value. Hoover’s presidency reaches an end in 1933, at the height of the depression; 24.9% of the workforce was unemployed. 

Yet, Hoover's indifference to these events is seen in his letter to Bruce Barton, a Republican businessman and politician. Even in his retirement, Hoover expresses great concern in the political leaning of his country, but not the unprecedented levels of unemployment. Instead, he discusses his hobbies of smoking pipes and fishing.

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Hoover's letter to Barton, in 1933

The Fallout

All the misfortunes the stock market crash caused in American lives cannot be described within the scope of this section. However, one example of how the crash translated to worsened lifestyles (aside from the record-high unmployment rate) is the widespread bank failures. As of 1933, deposits in failed banks peaked at a staggering $7 billion. Of course, there were many other ills inflicted on normal American lives, such as a widespread housing crash, decrease in wages, and extreme deflation. For a decade, the American working and middle class inevitably battled this unforseen depression, all while their leaders seem to betlittle the severity of it. The narratives of these people cannot be expressed briefly, but this letter offers a glimpse into the misery of an average citizen at that time.

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A 73-year-old Illinois man writes a letter to his governor, asking for a loan after his house was foreclosed.

As an arborist who is out of a job, whose home has nearly halved in value, he calls out a desperate plea.

Further Reading

To learn more about the debate behind what caused the Great Depression, check out this episode from the American History Teller's podcast:

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https://podcasts.apple.com/us/podcast/the-great-depression-the-crash/id1313596069?i=1000430234880